Soft Gallery is founded by designer Tine Holt Møller with fashion photographer and stylist Barbara Hvidt.

Soft Gallery has created a unique and different kind of children’s label based on collaboration with local and international artists, commissioned to create artworks that will be featured through Soft Gallery.

Each season, Soft Gallery will represent a selection of new artists whose individual and distinctive styles will be incorporated into the collection.

The idea is to produce exclusive clothes for children who are not afraid to stand out from the crowd and who appreciate wearing design of a deeper meaning.

The challenge is to stimulate and open the eyes of a child to a different world of creativity and to broaden the way of thinking.

The basis of Soft Gallery children’s wear is pure 100% cotton.

Soft Gallery also supports Danish Indian Childcare when selling clothes produced in India. The agreement is symbolized by the hangtag, which comes with the clothes.